There are plenty of things to do in Florence and Muscle Shoals Alabama! The charming twin towns with Tennessee River flowing in between them are nestled in the foothills of the Appalachian Mountains.
Muscle Shoals has a huge musical legacy and Florence has the amazingly beautiful architecture of the University of North Alabama campus. Take a stroll down the historic downtown district and explore the local shops and restaurants.
But there is more to these towns than rich musical history and exquisite architecture. The towns are blessed with picturesque natural scenery and offer plenty of opportunities for outdoor activities like hiking and kayaking.
The food scene, with its Southern-inspired cuisine incorporating locally sourced ingredients is enough reason to visit them.
Things to Do in Florence and Muscle Shoals Alabama
1. Fame Recording Studios
Fame Recording Studios: A must-visit for music lovers, Fame Recording Studios has played a pivotal role in the development of soul, R&B, and rock music.
Founded in 1959, the studio has hosted iconic artists such as Aretha Franklin, Otis Redding, and Wilson Pickett. Take a tour to learn about the history and listen to live music sessions.
2. Frank Lloyd Wright’s Rosenbaum House
Frank Lloyd Wright’s Rosenbaum House: The only building in Alabama designed by the famous architect Frank Lloyd Wright, this house is a must-see for architecture enthusiasts. Built in the 1930s, the home features Wright’s signature style of integrating the house with the natural surroundings.
3. Wichahpi Commemorative Stone Wall
Wichahpi Commemorative Stone Wall: This stunning stone wall is the largest Native American monument in the eastern United States.
Created by artist Tom Hendrix as a tribute to his great-great-grandmother, a member of the Yuchi tribe who was forced to relocate to Oklahoma on the Trail of Tears, the wall is a powerful testament to the enduring legacy of Native American culture.
4. University of North Alabama
University of North Alabama: Founded in 1830, the University of North Alabama is one of the oldest universities in the state. The campus features beautiful architecture, including the iconic Rogers Hall.
Take a tour of the campus to learn more about the university’s history and culture.
5. The Shoals Golf Club
The Shoals, part of the Robert Jones Golf Trail, consists of two 18-hole championship courses.
Fighting Joe Course
The Fighting Joe Course is a true testament to the brilliance of golf course architect Robert Trent Jones. With its wide fairways, meticulously maintained bent grass greens, and breathtaking vistas, Fighting Joe is a test of champions.
Fear not, as players of all levels can savor the world-class golf experience by selecting the appropriate tee box.
Schoolmaster Course
The Schoolmaster Course is a haven for those seeking a challenge. With its tree-lined fairways and demanding approaches to well-guarded bent grass greens, the Schoolmaster almost mirrors the grandeur of its sibling course.
A true shotmaker’s delight, this course rewards strategic play and precision.
6. Pickwick Lake
Pickwick Lake: Located just a short drive from Florence, Pickwick Lake is a popular destination for fishing, boating, and other water sports. The lake has stunning views and has plenty of recreational areas for you to rest, relax or have a picnic.
7. Wilson Lock & Dam
Wilson Lock & Dam: A popular spot for fishing and boating, Wilson Lock & Dam is located on the Tennessee River. The dam is a critical component of the river system, maintaining water levels for navigation and power generation.
Enjoy the scenic views of the river, watch boats go through the lock, or take a picnic by the water.
8. Vintage South Marketplace
Vintage South Marketplace: This antique mall is a treasure trove of vintage and retro items, from clothing and furniture to home decor and jewelry.
With over 100 vendors, there’s something for everyone at Vintage South Marketplace. You will never get tired of browsing around and discovering hidden gems.
9. Kennedy-Douglass Center for the Arts
Kennedy-Douglass Center for the Arts: This historic building houses galleries and classrooms for the visual arts, as well as a theater for performances.
Where to Stay in Florence & Muscle Shoals Alabama
Marriott Shoals Hotel & Spa
Marriott Shoals Hotel & Spa: The Marriott Shoals Hotel & Spa is a high end luxury hotel located on the banks of the Tennessee River in Florence. With 200 guest rooms and suites, the hotel offers stunning views of the river and the surrounding area.
As expected, the hotel has a full-service spa, a championship golf course, multiple restaurants, and an indoor and outdoor pool. The hotel does cater to business travelers, meetings and conventions, so be prepared that it will be very very busy at most times.
Hampton Inn & Suites
Hampton Inn & Suites Florence-Downtown: is situated right in the heart of Florence’s historic downtown district. A stay here is both convenient and comfortable. The guest rooms and suites are well equipped each with standard modern amenities like free Wi-Fi, mini-fridge, and flat-screen TV.
You can enjoy a complimentary hot breakfast each morning and have access to the fitness center and outdoor pool, when you book there.
Gunrunner Boutique Hotel
Gunrunner Boutique Hotel: The Gunrunner Boutique Hotel is a unique and stylish hotel located in downtown Florence and housed in a former ammunition factory. The suites are spacious and have a distinct decor.
You are served a complimentary continental breakfast each morning. Go up to the rooftop lounge and terrace in the evening for a relaxing drink. The hotel is conveniently located and is within walking distance of shops, restaurants, and local attractions.
The Stricklin Hotel
The Stricklin Hotel: The Stricklin Hotel is a historic boutique hotel located in downtown Florence. Built in 1916, the hotel has been beautifully restored to its original grandeur, with 24 stylish guest rooms and suites.
Enjoy a complimentary continental breakfast each morning, as well as have access to the fitness center and rooftop lounge.
Clarion Inn
Clarion Inn Sheffield Muscle Shoals: The Clarion Inn Sheffield Muscle Shoals is a budget-friendly hotel. It is just a short drive from downtown Florence and Muscle Shoals.
The hotel has the usual amenities like complimentary continental breakfast, free Wi-Fi, flat-screen TV, mini-fridge, an outdoor pool and fitness center.
Where to Eat in Florence & Muscle Shoals Alabama
Odette
Odette: Odette is a chic restaurant in downtown Florence and serves an elevated American fare with southern and international influences. They extensively use local and sustainably-sourced ingredients.
Diners can enjoy dishes like steak frites, shrimp and grits, fried chicken, and a variety of vegetarian options. The restaurant also features a full bar with craft cocktails and a decent wine list.
The atmosphere is contemporary, inviting, and comfortable, with a sleek interior and outdoor seating. The service is friendly and personal.
Ricatonis
Ricatonis: Ricatonis is a beloved Italian restaurant located in Florence that has been serving up delicious pasta dishes and pizzas since 1996.
The menu features classic Italian favorites like spaghetti and meatballs, fettuccine alfredo, and lasagna, as well as specialty pizzas like the Cajun chicken and the Margherita.
The atmosphere is cozy and casual, with a warm interior and outdoor seating available.
Rosie’s Mexican Cantina
Rosie’s Mexican Cantina: Rosie’s Mexican Cantina is a lively restaurant in downtown Florence that offers authentic Mexican cuisine and a festive atmosphere. The menu features dishes like tacos, burritos, and fajitas, as well as vegetarian and gluten-free options.
The restaurant has a full bar with margaritas, tequila flights, and beer. The atmosphere is casual and colorful, with a fun and welcoming vibe.
Champy’s Famous Fried Chicken
Champy’s Famous Fried Chicken: Champy’s Famous Fried Chicken is a casual restaurant located in Muscle Shoals that specializes in Southern-style fried chicken and catfish. The menu also features sides like mac and cheese, coleslaw, and fried okra.
You have the choice of enjoying your meals inside or on the outdoor patio, which often features live music on weekends. The atmosphere is laid-back and friendly, with a fun and rustic interior.
Trowbridge’s
Trowbridge’s: Trowbridge’s is a historic soda fountain and restaurant located in downtown Florence that has been serving up classic American fare since 1918.
The menu features burgers, sandwiches, salads, and soups, as well as classic desserts like milkshakes and banana splits. The atmosphere is nostalgic and charming, with a vintage interior and friendly service.
When planning your vacation,
- Book much ahead of your visit to get the accommodation you desire. Tripadvisor usually has the best deals!
- Be sure to pack for the weather, as it can be hot and humid in the summer months.
- Bring comfortable shoes for exploring the downtown area and nearby parks.
- Don’t miss out on the local food scene, with many restaurants featuring Southern-inspired cuisine made from locally sourced ingredients.
- Check out the local outdoor activities & events like hiking and kayaking, and plan to visit the historic landmarks and museums.
- Take time to relax and enjoy the slower pace of life in Florence and Muscle Shoals, where Southern hospitality is alive and well.
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